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Karamoor Estate

Alecia Duloc
 
October 23, 2015 | Alecia Duloc

I feel jazzed!

Have you ever had a week that seems to just drag by?  "Oh, it's Tuesday?  I thought it was Friday at 4PM."  It seems like that happens when nothing exciting or interesting is going on...kind of status quo.  I have been excited about Karamoor...jazzed, if you will...so the weeks are flying by.  Recently, I have just felt like we are finally seeing hard work pay off and that we are defining a path for ourselves that should lead to good things.  Being excited about work is a plus.  You spend A LOT of your life at work, so you should really try to do something that makes you want to get out of bed (even though it is heading into winter and staying under the covers every morning instead of going ot the gym is verrrrrrrrrry enticing).  Obviously, not every day of work is going to be a treat.  If you say it is, then you are a liar...plain and simple.  Perfect-every-single-day jobs just do not exist.  They don't.  So, don't try and say they do.  But, you should try to find a job that at least provides you with 65% great days.

Anyway, I wasn't sure what I was going to write about this week until I had a conversation with my cousin, Kara, last night.  She's 7 years younger than me and just about as smart as me (jk, she had an economy paper published, so she wins "smartest cousin").  She's tearing it up at Bank of Tokyo in New York City.  So, she called me last night (for anyone that knows Kara, this is a big deal...she's not the best at phone calls, texts, emails, smoke signals...) and we were talking about work, life, and plans for the upcoming weekends.  Catching up.  So, after she told me about how she was liking Bank of Tokyo, and that she was getting up at 5:45AM to work out (again, if you know Kara, this is a super big deal), we started talking about Karamoor.  The Karabotses are her grandparents too (but I'm their favorite), so Karamoor is near and dear to her heart (read:  she allows me to drone on and on about what we are doing here).  I told her about how we sent our our first newsletter, how we now have a blog, how we now have a wine club, how we had a great 2015 harvest, how we are sending out a marketing email here in the next few weeks, and a few other things that we have planned for the future.  She said I sounded happy and excited and it sounded like things were going great.  So, I thought I would share that excitement in my blog post today.  

I should start out by saying that it wasn't always so exciting.  Back when we started selling our wine in 2012, I think everyone involved was like, "Oh boy, what have we gotten ourselves into?".  It was hard.  Really hard.  There was a great foundation in the form of our vineyard and winery due to care and expertise that professionals provided my grandparents with from the start of the project, there was a great start to the Karamoor team, though not quite a team at that point (everyone was new, trying to get their bearings), but that was pretty much it.  If I could talk to the 2012 Karamoor team today, I would tell them, "Do not get discouraged.  Do not get overwhelmed.  You can make this brand anything you want it to be.  You can steer it into something unique.  Be excited!  Think outside the box! Everything is going to be OK."  There was a post today on PennLive.  Here is the link:  http://blog.pennlive.com/wine/2015/10/is_karamoor_estate_a_household_name_little_by_little_its_getting_there.html.  I think it gives a good snap shot of where we are currently.

I am really really proud of us.  Sometimes, you just have to take a moment and say stuff like that.  Pat you and your teammates on the back.  This team has accomplished a lot (with still plenty to go, of course).  I think I speak for all of us when I say that we are LUCKY.  Our ownership has provided us with a lot of opportunity; they have trusted in our creativity, they have allowed us to take chances, and they have been supportive throughout everything (even though, sometimes, we made mistakes).  I am so excited to see what the next 3 years has in store for us!  I know for sure that we will be doing some marketing through Food & Wine, that we are going to continue to see plenty of growth in our wine club, and that we should be seeing the first Karamoor tasting room.  I know for sure that we are going to see the addition of a dry Rosé, a Sauvignon Blanc, and a Barrel Selection Cabernet Sauvignon.  I know for sure that we will be able to taste the creation that is the collaborative project between Karamoor and Tired Hands.  But what else?  The possibilities are truly endless and I think that is what most exciting...and also most challenging!!  We get to write a new chapter of this story every day.

I hope that you had a wonderful week.  If you didn't, I'm sure it is just part of the 35% or so of the "not so great days" that I made mention of in paragraph 1 (see how I just brought this full circle!) and that next week will be way better.  I am really looking forward to this weekend.  Tonight Matt and I are having dinner with some new friends.  We are going to Maize which is a BYOB restaurant.  Guess what I'm bringing?!  Tomorrow night we are having dinner at a friends house to make plans for a trip we would like to take together, aka an excuse to eat great food and you guessed it...drink more wine.  By the way!  We sent out our first ever newsletter on Wednesday of this week...I know i already mentioned it...but it was a milestone, so it deserves 2 mentions.  I hope you enjoyed it!  Until next time...

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