Planted and taking root here at Karamoor Estate, my days pass very quickly. I’m learning a lot, in so many different areas. I enjoy the challenge and building a bigger box to think outside of. So when I step out of it…I’m really stepping out! Since my first post we’ve had four or five tours & tastings and a couple of events, on and off of the property. Engaging with new people during these events and through social media, my learning curve is fast and furious. As part of the tours & tastings, we take our guests into the vineyards for an up close look at the vines, grapes and talk about all of the things that can affect Karamoor’s end product…quality wines. We were just awarded Pennsylvania's Best Winery by the New York International Wine Competition! Our guests enjoy their first taste of Karamoor’s award winning 2015 Chardonnay while standing among the thousands of Chardonnay Vinifera. As they sip and admire, Joe Rienzi our Viticulturist speaks of the challenges and laborious efforts it takes to have a successful vineyard and grape harvest. Kevin Robinson, Karamoor’s winemaker also contributes, adding from the years of experience as the winemaker at Rutherford Hill in the Napa Valley and Brassfield Estate in Lake County, California. It’s interesting to hear the difference and the science behind the dirt, the weather and the daily, manual grooming processes, that set our grapes and wines apart from others around the world. I also enjoy listening to Kevin and Joe and how their backgrounds and studies complement one another, giving the guests, a great visual of what’s involved, how it works and why it’s important. During one of our tours this week, I had another one of my “aha” moments, comparing my life to the vineyard. Remember my “New Life Plan” compared to that of planning a new vineyard in my last blog? A guest questioned the use of the irrigation system throughout the vineyards. We were all surprised with the response. Other than when the root stocks are first planted, the system is not used. To grow good grapes, with good characteristics, sugars, tannins, acidity, color, concentration, etc…one of the important factors is the roots. They need to grow deep into the ground to be strong. Without irrigation, they grow deeper and deeper in search for a source of water and also pull important nutrients out of the ground. If they are watered frequently they become lazy and remain shallow. Shallow roots, equates to shallow characteristics and not much longevity. No lazy vines and NO WATER FOR ME!
I asked Kevin and Joe in separate conversations for a one line take on the week, a thought, something they find important in what is presently happening at Karamoor. I was amazed at the similarity in their responses! Verbatim…
Kevin ~ “Wine is the place, the land”
Joe ~ “if great wines truly start out in the vineyard, Karamoor’s 2018 vintage, should be one that further proves Pennsylvania is capable of growing and making world class wine”
In conversations with Mr. and Mrs. Karabots, owners of this beautiful estate, their goal is to produce world class wines. In 2003 they hired Lucie Morton, one of the top viticulturists in the country, to plan their new vineyard. It took three years to create, study and plan these vineyards, before one root stock was placed in the ground. Here I am, talking about the roots again!! It all goes back to the beginning.
One of my roles at Karamoor, is to build up wine sales to restaurants, breweries, caterers and foodservice companies. Secondly, planning events and working on creating an awesome wine tasting facility, located in the barn along Butler Pike (I love barns...another day for another blog), which we hope to see opening in the spring of 2019. Another role, is to build onto our presence in the corporate world. I’ll be organizing corporate events, team building, wine and food pairings, corporate labeling programs ~ we have a ton to offer! This week we enjoyed a photo and film shoot with our largest corporate and private label customer, Larry Korman, Co-CEO of AKA. Karamoor bottles its award winning 2015 Chardonnay and 2015 Meritage (rhymes with heritage), for “A.VIN”, AKA’s proprietary wine. We’ve also done some nice labeling programs with: “Conshy Girls”, a couple of hard working young ladies with a catering division and four successful restaurants: Stella Blu, Gypsy Saloon, Southern Cross Kitchen and Gypsy Blue. Vynamic, a well known Healthcare Industry Management Consulting business with offices in Philadelphia and Boston. The Union League, a Philadelphia landmark and one of the country’s most prominent clubs. I will also be working on our social media presence and our Wine Club. I will be posting, planning, announcing and reporting on all sorts of events connected with Karamoor. So if you want to be the first to know, hear about our new releases and about events you can be a part of at other venues...join our Wine Club! Follow us on Facebook https://www.facebook.com/KaramoorEstate/, Twitter, Instagram and LinkedIn https://lnkd.in/dwNAprD and of course I'm on Linked in too...www.linkedin.com/in/cheri-morrison-dodge!
So as I navigate and network through the vines of Karamoor, I am trying to find depth, balance and continuity in all that I do. It’s obvious, even as a “newbie” to Karamoor, it’s not about egos and individual talents. It’s about “the roots”. The roots of the people, the company, the vines and making sure they are all established and strong.
So I’ll be busy digging in, and hopefully starting to see some shoots by my next post.
Until then, #diggingin and #lovingit!!
Cheri 🎄St. Nick's Secret Coupon Code for BIG Christmas in July Discount StNicksinKaramoorsWinery Copy and paste into Coupon code section when you go to shopping cart. Will only work if you're signed up with our Newsletter. Scroll down to very bottom of page to sign up! Cheers!! Coupon Description:
It’s Christmas in July and St. Nick's in Karamoor's Winery!! Nothing like a little red and white to celebrate!! Don't miss this limited time offer today through Thursday the 26th. 30% off on orders that are $200 or more! Paste this code into your coupon code box: StNicksinKaramoorsWinery Remember, shipping is always free on purchases of 3 bottles or more. If you are part of our wine club, you get your wine club membership discount in addition to the Christmas in July sale! Deck your wine cellar! Everything in the store is on sale (except gift cards and our Warm Weather Cases…already a huge discount). Limited quantities available of the following:
2014 Petit Verdot (12 bottles)
Warm Weather Case (5 cases)
HO! HO! HO! Cheri http://www.karamoorwines.com/Blog
Planning Your New Vineyard/Life
For the last couple of years, I’ve been in planning mode. What’s next? Where do I go? Big change? Baby steps? Sell everything? Get out of Dodge (hee-hee-hee ~ you’ll get it as you get to know me)?
Life is full of surprises and challenges. Sometimes, a few too many? All character builders.
I grew up in Blue Bell, formerly Pigeontown, Pennsylvania. I attended Germantown Academy. I love sports, participating in them more than watching. I was always very active and in addition to sports, was always busy doing something social or working somewhere in the area. I was not very good at sitting still. When I was 14 or 15, I started working for a woman who had a nice little catering business. I loved working for her!
Many moons later, I’m still in the food and hospitality industry. I graduated from The Culinary Institute of America and have done almost everything possible within the food service industry. Too much to list here. This is a blog not a novel. My strong suits are, sales and marketing. I had many years of practice with my own company, Culinary Crossing, which started in the Gwynedd Valley train station. Since I sold Culinary, I’ve read, googled, researched and read some more. I’ve talked to people, so many kind people… to try and figure out what was next. What was important to me? Do I want to start a new business? Do I want to be in the city? Work out of my home? I came across an article I saved. I don’t remember why I was reading it? Perhaps I was considering planting a vineyard behind my house? LOL!!! I wish I had written down every idea I had over the years. As I read this article I thought, hmmm…these sound like good questions about planning what’s next in my life. It reminded me a bit of the movie Being There with Peter Sellers as Chauncey Gardner and Shirley McLain as Eve. Good movie.
Anyway, the article was titled: “Planning Your New Vineyard” or life in my case.
I filled in my answers to their headings.
Your Goals ~ Happiness - Continue to learn and grow - be creative -healthy lifestyle - love my career
Your Growing Season ~ Every day. Create balance with work, play, exercise, nutrition and sleep
The Land ~ Where I grew up, close to amazing friends and my Dad.
Vineyard Orientation ~Work within a fifteen miles of home. Stay in the right longitude with the best attitudes.
Soil Quality ~ Quality company, quality people
Pests ~ Don’t want them 🐜
Disease ~Don’t put myself in susceptible situations
Time ~ Don’t get overly ambitious and take on more than I can comfortably manage.
Tools ~ A very wise man once told me, “take good care of your equipment and the equipment will take care of you”. (Thanks Dad!) Always have a back up plan, back up equipment, diversity and cross training within your bag of tricks.
Books ~ Keep reading, keep learning.
So there you have it, ten essential things to think about when planning your new vineyard or life. It seems to have worked out. Here I am, employed in sales and marketing, writing a blog for an amazing vineyard & winery,(which by the way, was awarded the best winery in Pennsylvania by the NY International Wine Competition), with quality award winning wines and people, a few miles from home, learning something new every day and as Maxwell Smart used to say, “and loving it!”
Did I mention the woman whose nice little catering business I worked for is less than 1/4 mile from Karamoor Estate? I think I’ve gone full circle!!
Let the planting begin!